MKT5101X - Sales Fundamentals
Course Description
[Business]
Sales Fundamentals
Build modern marketing skills that translate to measurable outcomes β paid, owned, and earned.
π― What You'll Be Able To Do
- Set marketing strategy across paid, owned, and earned channels.
- Apply analytics to measure and improve campaigns.
- Run search, social, or content programs with the right tools.
- Build conversion-focused tactics for real-world goals.
- Connect marketing efforts to business outcomes.
β Why This Course Is Worth Your Time
- 100% Online, Self-paced β learn around your job and family
- 12-month access from the day you enroll
- Entry-level skills β no prior experience required
- No application, no prerequisites, no textbooks to buy
π Course Sequence
This course contains the following sequence of learning units/modules:
- Unit/Module 1: Introduction to Sales
- Unit/Module 2: Customer Understanding and Engagement
- Unit/Module 3: Sales Techniques and Strategies
- Unit/Module 4: Sales Presentations and Demonstrations
- Unit/Module 5: Negotiation and Closing Sales
- Unit/Module 6: Sales Technology and Tools
- Unit/Module 7: AI-Powered Sales Mastery: Analyzing, Predicting, & Optimizing Performance
β± How Long It Takes
- Total course hours: 50 Hrs
π What You'll Earn
- Certificate of Completion after finishing all course requirements.
- 0 CEUs β PACE Continuing Education Units
π Requirements To Enroll
No application needed. All learners are eligible. There are no admission requirements. We recommend learners have a high school diploma or GED and basic computer and internet skills.
π Access Timing
Learners will:
- Get access to this course approximately 1 hour from the date of enrollment.
- Have access to this course for up to 12 months from the date of enrollment.
π΅ Refund Policy
We want all of our students to have a positive and rewarding learning experience. If a student is not completely satisfied, we offer a refund policy.
To be eligible, submit a written request with a valid reason within 9 calendar days of registering. The student must not have attempted more than 25% of the course.
Email PACE@nu.edu with your full name, student ID, and course name. Approved refunds are issued within 60 days.